WHAT THEY DO
Immensity provides intelligent marketing analytics technology to artists, managers, record labels and other types of rights holders and creators. Their system consolidates social media, streaming, and sales data, then leverages advanced statistics and machine learning to identify and predict which channels and campaigns will actually help you generate the most growth and revenue.
MISSION
They believe in both democratizing and scaling data science in the music industry.
Their tool is simple enough for artists and teams who need a quick glimpse into what's helping them grow audience and fan engagement, and powerful enough for organizations who need to attribute consumption and sales to specific marketing activities or campaigns and maximize ROI.
HOW THEY GOT HERE
2017
CEO Nick Minicucci comes up with concept for Immensity while driving across the US in the back of a tour van.
2019
Co-founders Nick, Tim and Pat launch the beta version of Immensity which included a simple dashboard that consolidated high level social media metrics.
2020
The Immensity team discovers how big of a problem there is in the music industry surrounding social media, marketing and streaming data and launches a mobile app to consolidate this data and provide basic insights.
2021
Launch of the first version of the Immensity analytics engine using advanced statistics to help artists and teams analyze data.
2022
Immensity starts working with the largest independent record labels and artists in the world.
Launch of the Immensity web portal leveraging both advanced statistics and machine learning to figure out exactly what platforms and activities or campaigns are actually helping drive audience growth, fan engagement, consumption, and sales.
website
https://www.immensityforartists.com/
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