Tell us a little about yourself?
Swav'o I'm a rap artist from southeast London. Catford. The most witty got many styles and the music I make is a painting of What I've saw and seeing now.
How did you come up with your artist name?
It sounded the best out of all the names I had come up with over the years, plus my flow sounded Suave so it made sense.
How long have you been in the music industry?
I have been practising the craft for about 15 years now. Over the past 10, I have put out a few projects and collaborated with artists such as Youngs Teflon, Airklipz, AK, Montana drama and more.
How did you get started in the music business in the first place?
I wanted to make a way to do what I enjoy and get paid for it, and I love making music.
How would you describe your latest single?
Hydrponical is a hypnotising alternative rap song keeping within the roots of hip-hop -lyrics. This song is truly aimed at the cannabis connoisseur but it is for everyone that enjoys listening to rappers who have content and substance or just want a song to vibes too.
When can fans expect the visuals for the single?
A visualiser will be out the same day of release which is 30/12/21, for the main visuals that's up to the fans as in the bigger the response to the song and the more fans ask for it. when the main music video will be released which is being shot as we speak it will be a roller-coaster of visual pleasure.
Who are your inspirations in the music industry?
My main inspirations would be Wu-tang clan, 50 cent, Jay z, Nas and Mobb deep but I am inspired by every artist doing their thing and pushing.
How do you go about writing a song and what is your process?
The writing process is not complicated for me, all I need is the instrumental and my phone or pen and pad. Concepts for songs come from my everyday experiences or how the beat sounds.
What is the concept behind your forthcoming project if working on one?
I have a single coming out every month from December till December 2022. At the moment I want to give the fans more consistency. So rather than putting out a body of work which I have done, my last EP was released in 2020 but the fans wanted more music on a regular basis so the best way is to flood them with high-quality singles so new fans can get to know what makes Swav'o tick as a person.
Any plans on touring to promote your latest single?
Not at the moment, but if opportunities arise then so be it. It all depends on the fans response.
What did you buy with your first check off music?
More studio time!
What are must haves when your in the studio working?
Hennesy, some weed and a phone charger.
What is the best piece of advice in this business you actually followed?
To keep being consistent you cannot be slow off the mark or you may lose fans and opportunities. That's why I will be releasing a single every month during 2022.
Will you be collaborating with any other artists in the future?
Yes!! without question, I have many songs with artist Asap Risky and there's a few special collaborations coming up but until the songs get cleared I remain tight-lipped.
What artist have you had the pleasure of working with and what was it like?
Airklipz he is on my single Hydroponical out on 30/12/21. The process was lovely we gelled naturally and both wrote about the subject matter from our own points of view in the studio then laid it down.
Name an artist(s) that you would love to work with?
Jay z, Vado, Giggs, Max B, Skrapz and Havok.
Do you think your music is mostly enjoyed more for the beats or for the lyrical flow and content?
Personally, I feel it's a mixture of the beats, content and flow of the whole package, but that's just me you have to ask the fans for their opinion.
What area do you need to improve on in regards to your career? (Example: Better production, Delivery, Stage presence, etc...)
Social media presence.
What's your all-time favourite song?
Cormega and mob deep- killas theme.
What was the last album you listened to?
Lloyd Banks- The course of the inevitable.
Your favourite artist of all time and why?
Cormega because he describes the inner city life so well, way too articulate.
Whose your favourite five artists right now?
Jay z, Jim jones, Nines, Drake and Asap Risky.
In your opinion who is the most influential and successful artist in your genre today and why?
Jay z because he has so far achieved everything no one else has he is the standard-bearer for all artists.
Who have been some of your favourite artists that you've been able to work with?
Asap Risky and Airklipz.
How do you feel about the current state of music?
Music is in a great state right now because an artist can do it all on their own without labels. Streaming makes it possible for anyone anywhere to hear your music.
Any dream award shows you hope to one day play at?
Nope.
What is your main goal as far as music?
To keep making great songs for my fans.
Who would you say your music relates to the most?
My music relates to people from the inner city the most.
What separates you from other artists? (What's makes you different?)
The difference between me and them is my skill level lyrically is unmatched, no rapper can best me.
When your not in the studio, What do you like to do for fun and relaxation?
Being with family and friends.
If you could work with any producer who would it be?
Kanye West
What's the biggest highlight of your career thus far?
Performing for a sold-out crowd at a club in Bournemouth it made me know the music is working.
What is your dream venue to perform at?
Anywhere they will pay me 6 figures.
What's the name of the last book you read and by whom?
The art of war by Sun Tzu.
What's your favourite sports team and why?
LA lakers - LeBron James
Whose your favourite actor or actress and their best movie?
Denzel Washington – Man on fire.
Name someone famous who inspires you and why?
Richard Branson, he is not afraid to take risks and has great ideas.
What can we expect from you in the future?
More hot songs for the whole of 2020.
Where can the fans check out for your music?
All streaming platforms name - Swav'o
2 Youtube channels - Pounds over productions & Swav'o
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